Corporate Photography Style and Image Guide
How do you want to be remembered?
The goal in portrait photography is to create an image
that sets you apart from your competitors, fits your
market, and creates a distinctive and memorable impression.
Portrait photography is used in corporate marketing
material to add personality to your company. Portrait
photography is also used primarily in business marketing
materials to get clients to "relate" or "get
to know you" in a warm manner.
Casual:
A casual look can be very friendly and approachable
style to go with. It can be market/industry specific.
Examples include: Short Sleeves, Funky Clothing, Fun
Colors, Skirts w/Flip/Flops
Business Casual:
A business casual look can be a professional and yet
relaxed image. Ideal if this is how you do business
and it is very common. Examples include: Oxford and
tie (no suit jacket), Solid tops (long-sleeved or sweaters)
and bottoms. Black, navy and tan are the most common
colors. Colors are kept more simple than the "Casual"
look. Women can still get away with fun jewelry and
accessories.
Business Professional:
Business professional is just that. Examples include:
Suits for both men and women are most common. Colors
are kept very simple and solid. Jewelry is also kept
to a minimum.
Fun & Sassy:
Free for all! Ideal for personality clients and consultants
in niche markets. The more color, the better! Consult
with Amber first to choose colors, she will tell you
what is ideal for your "look" and company
image. |
